Dubai Outlet Mall Dubai | Best Outlet Shopping & Brand Discounts

Dubai is globally associated with luxury malls and flagship boutiques, but the city’s retail ecosystem is far more nuanced. Dubai Outlet Mall stands as a counterbalance to ultra-premium shopping districts, offering consistent, year-round access to discounted international brands in a purpose-built outlet environment. Opened in 2007 as the first outlet mall concept in the Middle East, Dubai Outlet Mall has evolved into a strategic retail destination for residents, bargain-focused tourists, and long-stay visitors seeking genuine value rather than seasonal sales hype.

Positioned within Dubailand’s expanding urban corridor, the mall reflects Dubai’s broader economic planning: decentralizing major lifestyle destinations while maintaining global standards of retail, accessibility, and family-friendly design.

Table of Contents

What Is Dubai Outlet Mall?

Dubai Outlet Mall (often abbreviated as DOM) is a large-format outlet shopping centre located in Umm Nahad First, within the Dubailand district of Dubai. Unlike conventional malls that rely on seasonal promotions, Dubai Outlet Mall operates on an outlet retail model—offering permanent discounts typically ranging from 30% to 90% on past-season, overstock, or outlet-exclusive collections.

The mall spans approximately 102,000 square metres, with a gross leasable area of nearly 70,000 square metres, accommodating 240 retail outlets and over 1,200 international brands across fashion, footwear, sportswear, accessories, beauty, homeware, and select electronics.

Dubai Outlet Mall is widely recognised as:

The first outlet mall in the Middle East
A value-driven alternative to malls like Dubai Mall or Mall of the Emirates
A destination mall rather than a neighbourhood convenience centre

Historical Context and Development Milestones

Dubai Outlet Mall’s timeline mirrors Dubai’s retail diversification strategy:

August 2007 – Official opening as the region’s first outlet mall
August 2017 – 10th anniversary, marking a decade of consistent footfall and brand expansion
February 2018 – Announcement of major expansion funding to enhance retail mix, dining, and parking infrastructure

Subsequent expansions introduced new international and regional brands, improved food and beverage offerings, and upgraded public spaces, aligning the mall with evolving shopper expectations without abandoning its core outlet identity.

Recommended: Dubai Hills Mall

Location and Urban Setting

Where Is Dubai Outlet Mall Located?

Dubai Outlet Mall is situated along Dubai–Al Ain Road (Route 66 / E66), near the Dubai Bypass Road interchange, within Dubailand, one of Dubai’s largest master-planned development zones.

Address:
Route 66 – Al Ain – Dubai Road, Madinat Hind 1, Dubai, United Arab Emirates

Proximity to Key Areas

Downtown Dubai: ~20 minutes by car
Global Village: ~10 minutes
Academic City: ~15 minutes
Dubai Silicon Oasis: ~20 minutes

Its location intentionally places it outside dense urban cores, allowing for larger retail footprints, easier parking, and less congestion—key advantages for outlet shopping.

Store Categories and Brand Ecosystem

Dubai Outlet Mall’s brand strategy balances premium labels with accessible high-street names, creating a layered retail experience.

Fashion and Apparel

Shoppers can find discounted collections from globally recognised brands such as:

Burberry
Calvin Klein
Tommy Hilfiger
Levi’s
Mango
Diesel
DKNY
Guess
Fred Perry

These outlets typically stock previous-season collections, factory outlet lines, and overstock inventory.

Sportswear and Lifestyle Brands

Popular athletic and casualwear brands include:

Nike
Adidas
Puma
Under Armour
The North Face
Vans

This category is especially popular with families, students, and long-term residents.

Accessories, Beauty, and Jewellery

Notable stores include:

Coach (bags and accessories)
Pandora
Damas Jewellery
Sunglass Hut
Bath & Body Works

Optical, fragrance, and personal care brands are also well represented, reflecting Dubai’s diverse consumer demographics.

Homeware, Electronics, and Essentials

Beyond fashion, Dubai Outlet Mall offers:

Lulu Hypermarket for groceries and household items
Home décor and tableware brands such as Dwell and Villeroy & Boch
Select electronics and lifestyle utility stores

This mix positions the mall as both a shopping destination and a practical stop for residents in surrounding communities.

Dining and Leisure Experience

While shopping remains the primary draw, Dubai Outlet Mall provides sufficient dining options to support extended visits.

Food and Beverage Options

The mall features a central food court and casual dining outlets, including:

International fast-food chains
Cafés and bakeries
Family-friendly casual restaurants

Over 20 dining options cater to different budgets and cultural preferences, reflecting Dubai’s multicultural population.

Family and Entertainment Facilities

Historically, the mall housed Chuck E. Cheese’s, a well-known family entertainment centre. This venue closed in mid-2024, marking a shift in the mall’s entertainment mix. Despite this, Dubai Outlet Mall remains family-friendly, with:

Wide corridors suitable for strollers
Child-focused retail stores
Seating and rest areas throughout the mall

Shopping Strategy: How to Maximise Value

Experienced shoppers approach Dubai Outlet Mall differently from traditional malls.

Understanding Discounts

Discounts typically range from 30% to 90%
Pricing varies by category—fashion and footwear offer the deepest savings
Food, electronics, jewellery, and pharmaceuticals may have limited or no discounts

Bargain Mondays

Some retailers participate in Bargain Mondays, offering additional markdowns on selected items. These deals are often displayed outside stores, making comparison shopping easier.

Outlet Plus Card

Visitors can request a free Outlet Plus Card from the information desk. This card:

Is valid for one day
Offers extra discounts at participating stores
Is especially useful for short-term visitors

Opening Hours

Sunday to Thursday: 10:00 AM – 10:00 PM
Friday and Saturday: 10:00 AM – 12:00 AM (midnight)

Extended weekend hours align with Dubai’s retail culture and peak tourist activity.

How to Get to Dubai Outlet Mall

By Car or Taxi

Driving is the most convenient option. The mall is accessible via:

Dubai–Al Ain Road (E66)
Sheikh Mohammed Bin Zayed Road (E311)
Emirates Road

Large surface parking areas support high visitor volumes, particularly on weekends.

By Public Transport

Although there is no direct Dubai Metro connection, the mall is served by RTA bus routes 66 and 67, running hourly from Bur Dubai Bus Station along Dubai–Al Ain Road, with stops opposite the mall.

Public transport schedules are managed by Dubai’s Roads and Transport Authority (RTA).

Comparing Dubai Outlet Mall with Other Outlet Destinations

Dubai Outlet Mall is often compared with The Outlet Village in Jebel Ali.

Dubai Outlet Mall: Larger scale, wider brand range, deeper discounts, value-focused atmosphere
The Outlet Village: Smaller, themed architecture, closer to tourist resorts

For shoppers prioritising price over aesthetics, Dubai Outlet Mall remains the stronger choice.

Nearby Attractions and Complementary Experiences

Dubai Outlet Mall’s location makes it easy to combine shopping with nearby destinations:

Global Village – Seasonal cultural and entertainment attraction
Dubailand residential communities
Academic City – Universities and student housing

Readers planning multi-stop itineraries can explore related guides on aboutdubai.online, a trusted Dubai travel and lifestyle resource covering neighbourhoods, attractions, and planning insights.

Future Outlook and Role in Dubai’s Retail Landscape

As Dubai continues expanding westward and inland, Dubailand is expected to absorb more residential and lifestyle developments. Dubai Outlet Mall’s established footprint positions it as:

A long-term retail anchor
A practical shopping hub for emerging communities
A value-oriented alternative in a city known for luxury retail

Its outlet-first model remains resilient, particularly during periods of cautious consumer spending.

Frequently Asked Questions (FAQ)

Is Dubai Outlet Mall actually cheaper than regular malls?

Yes. Most stores offer permanent discounts between 30% and 90% compared to original retail prices, particularly on fashion and footwear.

What kind of brands are available at Dubai Outlet Mall?

The mall hosts over 1,200 brands, including Burberry, Adidas, Coach, Calvin Klein, Nike, Tommy Hilfiger, and many high-street and lifestyle labels.

How do I get to Dubai Outlet Mall without a car?

You can take RTA bus routes 66 or 67 from Bur Dubai Bus Station. There is currently no direct metro connection.

Is Dubai Outlet Mall suitable for families?

Yes. The mall is stroller-friendly, offers children’s brands, and provides ample seating and dining options, although its main entertainment venue closed in 2024.

How much time should I plan for a visit?

Most visitors spend between 2 to 4 hours, depending on shopping goals and dining plans.

Which outlet mall is better in Dubai?

Both Dubai Outlet Mall and The Outlet Village are popular. Dubai Outlet Mall is generally preferred for deeper discounts and a larger selection.

For travellers and residents seeking informed, practical insights into Dubai’s shopping landscape, aboutdubai.online remains your reliable guide for navigating the city’s neighbourhoods, attractions, and lifestyle destinations with clarity and depth.